Video Base

Video Based Learning

Distance learning videos

Communication and learning activities based on videos and animations

Videos and animations are a proven, high-impact medium for both marketing and formal and informal training. We at Convergence Consulting have been using them for over twenty years to create engaging communication and learning experiences for higher appeal, performance support, and application of learning.

Having said that, given that today technology gives us the opportunity to offer even more sophisticated solutions such as AR Augmented Reality, VR Virtual Reality, and, last but not least, IV Interactive Video, we have implemented new tools and skills.

Here we want to explore the possibilities offered by Interactive Videos, a tool that, with lower costs and production times, can offer solutions similar to those offered today by AR.

So what is an Interactive Video?

Definition: Interactive Videos are a type of video where the user is able to interact with what he is seeing. With normal video, the operator is making a single linear journey through the content as intended by the creator. The only options are to pause, fast forward, rewind, or completely exit the video.

With interactive videos, there are more possibilities. There are different paths that the user can follow, depending on the choices made during the video. This is therefore an active content that will lead the viewer to choose its contents. Even those who are skeptical about interactive videos will find them use more and more engaging.

Going into more detail, interactive video (also known as “IV”) is a form of digital video that supports user interaction. Interactive videos, therefore, offer the viewer the ability to click on a desktop or tap mobile devices within the video for an action to occur. These clickable areas, or “hotspots,” can perform an action when clicked or tapped. For example, the video can display additional information, jump to a different part of the video or to another video, or it can change the storyline.

These hotspots allow the viewer to learn more about a particular object, product, or person in the video. A hotspot can trigger the display of additional content within the video such as text, images, video, or additional web content that can be set within an iframe.

In this sense, the interactive videos allow a high involvement to the users who therefore have the possibility to guide the narration and to receive immediate answers to their training needs, training, and more, thus contributing to the definition of their training path.

This area of ​​application is widely used in companies, as an internal training tool and as a means of disseminating information and valuable content on their products to other companies or consumers.

Furthermore, the interactive video, thanks to its simplicity of use, user involvement, and a high level of customization, easily adapts to any context and sector, ranging from learning reserved for the scholastic and academic fields, as well as professional courses for adults.

41% of individuals identified interactive video as the most effective technique for personalizing learning content.

What is the main difference between Standard Video, Interactive Video, and Augmented Reality?



  • Ability to view the operation performed by an expert technician.
  • No user interaction outside of the “classic” video viewing commands.
  • Ability to view the operation performed by an expert technician.
  • User interaction during video playback. Depending on the user’s choice, it is possible to view a specific operation
  • Video integration with animations and/or text
  • Multilingual
  • Uploading the file to the Cloud
  • Through the QR code, it is possible to directly access the documentation relating to the component marked with the QR code
  • Economic
  • Customizable to customer needs
  • Short lead times (minimum 2 weeks)
  • Easily upgradeable
  • To make the most of the potential of interactive video, it is necessary to shoot with certain precautions
  • Interaction with 3D files
  • Interaction with video files, animations, and texts
  • User interaction through “clickable areas”
  • Uploading the file to the Cloud
  • Implementation of the QR code
  • Multilingual
  • Customizable to customer needs 
  • Easily upgradeable
  • File conversion required to be introduced to the world of Augmented Reality
  • Long production times (minimum 1 month)
  • Costly
  • A high-end tablet is required to be able to make the most of the potential of Augmented Reality

How to use interactive video-based immersive learning to improve the impact of your training

Video Based Learning

Operators, especially in the technical field, today have little time and very special needs for how they want to learn. They get distracted easily and face the challenge of multi-tasking, they certainly don’t want to invest a large chunk of time in theoretical training. They want training to be flexible, on the go (mobile learning), focused, and small in size that helps them learn or solve a problem (Microlearning) and be delivered in immersive and engaging formats that help them learn, practice, or manage a process of change or new machinery, more generally a new challenge.

The use of videos for training has been an established practice for over a decade. With the wider use of mobile learning and microlearning, we are seeing an exponential increase in the use of video-based learning that can be consumed on the go, in short bites.

We know the impact of videos on learning, but it is important to keep in mind some drawbacks or limitations that are equally important to note

These include:

Most of us tend to forget the content after the initial duration of 45-60 seconds. Hence, the “oblivion curve” may trigger if the video length is longer than 2 minutes.

Even though the videos offer training “on-demand”, they have an inherent limit of “passivity”. This comes from the fact that the only controls students have are start/stop/pause. Therefore, after the first few seconds, students may not be as engaged.

In conclusion, interactive video-based learning solves all the aforementioned problems by offering a great way to create engaging learning experiences by leveraging m Learning and microlearning that students love.

Through interactive video-based learning:

You can transform the passivity of traditional videos into highly engaging interactions. These include interactions that are used extensively in eLearning, such as Click to Reveal, Hot spots, and so on.

It is possible to validate or verify the operator’s progress and learning through online checks, quizzes, or video assessments at the end of training.

It is also possible to help operators understand the impact/consequences of their decisions by offering branched paths. In some places in the videos, the decisions of which lead them on different paths. This technique can help them practice the application of learning in a safe environment.

It is possible to monitor the progress and performance of the operator on the LMS (Learning Management System). Creating a learning path with multiple videos in the Microlearning format to support formal training.

Similar to eLearning courses, you can add intermittent checkpoints or end-of-training video assessments.

How can Convergence Consulting help you leverage video-based learning for your training programs?

We can help you take advantage of video-based learning and interactive animations to fill a specific gap in the competence of your internal staff or that of your client, and address a specific need, ranging from learning a process to a new one. concept, of a new machine, practice, solving a problem, collecting a suggestion or a summary of learning.

We can also help you ensure that users of these videos improve their skills (in particular, decision-making and critical thinking), apply learning acquired on the job, and trigger behavioral change.

In summary, Convergence Consulting is able to create interactive video-based learning to meet the full spectrum of your business training needs, which extend through formal online training that can be consumed “on the go”. We can use them as just-in-time learning aids for informal learning and support VILT (Virtual instructor-Led Training) Pre-workshop, During, and Post-Workshop.

Last but not least Convergence Consulting is able to design and produce not only interactive videos for learning, training, and training but also videos for your corporate Marketing and Commercial initiatives.

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