Model-Based Product Development


Traditional engineering and product development methodologies are under constant scrutiny in an era of rapid technological evolution. The status quo is giving way to innovative approaches like Model-Based Definition (MBD) and Model-Based Product Development (MBPD). These methodologies streamline the design process, enhance productivity, reduce costs, and improve quality. Here, we delve into the nitty-gritty of MBD and MBPD, examine the leading CAD software in these domains, and discuss how Convergence Consulting is revolutionizing manufacturing through these methodologies.

What is Model-Based Definition (MBD)?

Model-Based Definition is an intelligent approach beyond conventional 2D blueprints for designing products. MBD utilizes 3D models enriched with metadata, allowing all the information needed for manufacturing to reside in a single digital dataset. The aim is to provide a comprehensive understanding of the product without requiring extensive documentation, thus facilitating quicker and more accurate data interpretation.

What is Model-Based Product Development (MBPD)?

Model-Based Product Development complements MBD by applying a systems-engineering approach throughout the product lifecycle. It encapsulates design, analysis, simulation, and validation, often in real-time, within an integrated environment. MPBD ensures that each stage of development is optimized, making product modifications seamless and reducing the time to market.

The Importance of MBD and MBPD

Streamlined Communication: MBD and MBPD ensure efficient communication across various departments by replacing lengthy documentation. Everyone from designers to shop-floor operators can access the same updated information, reducing errors.

Cost-Efficiency: The reduced need for physical prototypes translates to lower manufacturing costs and faster production cycles.

Enhanced Quality: MBD and MBPD allow for real-time simulations and tests, ensuring high-quality products by enabling modifications during the design phase.

Leading CAD Software in MBD and MBPD:

Several CAD software packages are pioneering the field of MBD and MBPD, among which are:

  • Siemens NX: Known for its advanced features and robust modeling capabilities, ideal for complex assemblies.
  • SolidWorks: Offers exceptional user-friendliness and a wide range of tools designed specifically for MBD.
  • Autodesk Inventor: Provides an integrated solution that facilitates the transition from 2D to 3D, ideal for small to medium-sized enterprises.
  • PTC Creo: A Powerhouse in MBD and MBPD: Regarding advanced CAD-CAM solutions that can handle the intricate requirements of Model-Based Definition and Model-Based Product Development, PTC Creo stands out for several reasons.

Comprehensive Suite of Tools

PTC Creo offers a full suite of tools designed to cater to various facets of MBD and MBPD. From detailed design and modeling features to simulation and validation capabilities, it provides an end-to-end solution that eliminates the need for multiple software platforms.

Data Integrity and Security

With its robust data management features, PTC Creo ensures the integrity and security of the 3D models and their metadata. This is especially crucial in MBD, where the 3D model serves as the single source of truth for everyone involved in the product lifecycle.

Enhanced Collaboration

PTC Creo features collaborative tools that facilitate seamless communication among departments and external partners. These include real-time data sharing and updates, invaluable in MBPD, where design, analysis, and manufacturing teams must work harmoniously.

Flexible Modularity

One of the critical strengths of PTC Creo is its modularity. Companies can customize their toolsets according to their specific requirements, ensuring they have exactly what they need for MBD and MBPD without the bloat of unnecessary features.

Integration with IoT and AR

PTC Creo is one of the few CAD-CAM solutions that offer direct integration with Internet of Things (IoT) and Augmented Reality (AR). This adds another layer of sophistication to MPBD by facilitating real-time monitoring and providing immersive visualization experiences.

Why is PTC Creo a Game-Changer for Convergence Consulting?

At Convergence Consulting, we recognize the transformative power of PTC Creo in implementing MBD and MBPD strategies. We are committed to harnessing its capabilities to deliver solutions that are not just innovative but also practical and cost-effective.

Cutting-edge Solutions

Our engineers are adept at leveraging the advanced functionalities of PTC Creo to deliver cutting-edge solutions. Whether you are looking to adopt MBD for the first time or seeking to optimize your existing MPBD processes, we can guide you every step of the way.

Seamless Transition

Our expertise ensures a seamless transition to or integration of PTC Creo’s MBD and MBPD functionalities into your operations, enabling you to realize the benefits of these methodologies without any disruption to your ongoing projects.

Training and Support

We provide comprehensive training and ongoing support to help your teams get the most out of PTC Creo’s MBD and MBPD capabilities. This ensures that your investment in this powerful software is fully maximized.

How Convergence Consulting can add value to your Product Design and development process.

Located in the heart of Bologna, Italy, Convergence Consulting stands at the intersection of innovation and tradition. Our best-in-class engineering services in product design & development have been tailored to integrate MBD and MBPD methodologies seamlessly.


Our team is proficient in the latest CAD software, ensuring that your product is not just a concept but a market-ready reality.

Custom Solutions

We offer tailor-made solutions to fit your needs; wherever cad cam you have, we can guarantee an optimized product development process and reduced time-to-market. In particular, PTC Creo features collaborative tools that facilitate seamless communication among different departments and external partners. These include real-time data sharing and updates, invaluable in MBPD, where design, analysis, and manufacturing teams must work harmoniously.

Convergence Consulting, MBD, and MBPD.

The implementation of Model-Based Definition and Model-Based Product Development is not a mere trend but a necessity for industries seeking to remain competitive. As a leader in engineering consulting services, Convergence Consulting is your ideal partner in navigating this complex yet rewarding landscape.

Adopting Model-Based Definition and Model-Based Product Development is transforming the engineering and manufacturing landscape. PTC Creo stands as a vanguard in this revolution, offering an extensive range of features that make it an unparalleled tool for these advanced methodologies. At Convergence Consulting, we combine our deep expertise with the power of PTC Creo to provide you with solutions that are both innovative and practical.

Embark on your journey towards achieving unparalleled product excellence with Convergence Consulting. Together, let’s build the future today.

For more information, visit our website or contact us at Convergence Consulting.

Real-world Success Stories: The Impact of MBD and MBPD

Suppose you’re still wondering about the tangible benefits of implementing Model-Based Definition and Model-Based Product Development. In that case, these five examples showcase how companies have transformed their operations through these methodologies.

  1. Boeing: Redefining Aerospace Manufacturing

The aerospace giant Boeing turned to MBD to streamline its manufacturing process. By moving away from 2D drawings to more comprehensive 3D models with embedded metadata, Boeing significantly reduced errors in interpretation. As a result, they saved millions in manufacturing costs and decreased time-to-market for their advanced aircraft.

  1. Tesla: Accelerating Automotive Innovation

Tesla’s application of MBPD has been revolutionary in accelerating its pace of innovation. With real-time simulations and modeling, Tesla can test new car designs under various conditions before a physical prototype is ever built. This approach has significantly accelerated their ability to bring groundbreaking automotive technologies to market.

  1. General Electric: Optimizing Energy Solutions

General Electric implemented MBD to revolutionize its energy infrastructure projects. Using intelligent 3D models, GE streamlined communication between engineers and on-site installation teams. This resulted in fewer errors, faster project completion, and, ultimately, more efficient energy solutions.

  1. Apple: A Paradigm Shift in Consumer Electronics

Apple’s commitment to MBPD is evident in its rapid design and release cycles. Leveraging advanced CAD tools and real-time simulations, Apple’s design teams are able to iterate quickly, testing numerous versions of a product during the design phase. This has allowed them to innovate while consistently maintaining high quality and user experience standards.

  1. ABB Robotics: Advancing Industrial Automation

ABB Robotics has adopted both MBD and MBPD to improve its range of industrial robots. The company has integrated real-time sensors and analytics into its products thanks to the digital twin capabilities offered by these methodologies. This has improved product quality and enabled predictive maintenance, saving costs in the long run.

Why These Success Stories Matter for Convergence Consulting

These industry leaders serve as compelling proof-of-concept examples for businesses considering the switch to MBD and MBPD. At Convergence Consulting, we strive to do everything possible to bring the same expertise and technological support that enabled these giants to transform their operations.

Whether you’re a startup or an established enterprise, our tailored solutions in Model-Based Definition and Model-Based Product Development can pave the way for your success with best-in-class engineering services and cutting-edge software tools like Siemens NX. SolidWorks, Autodesk InventorPTC Creo, Convergence Consulting is your partner in achieving operational excellence and a competitive edge.

Best Practices and Essential Steps for Implementing MBD  & MBPD

Implementing MBD and MBPD is a significant commitment but one that can yield transformative results. Here’s a quick step-by-step guide, along with best practices to ensure a smooth transition:

Phase 1: Planning and Assessment

  • Gap Analysis: Conduct a comprehensive review of existing processes and identify areas for improvement.
  • Budgeting and Resource Allocation: Estimate the required software, training, and personnel investment.
  • Team Formation: Assemble a cross-functional team with members from design, manufacturing, quality assurance, and IT.

Best Practice: Develop a phased implementation plan, starting with a pilot project.

Phase 2: Software Selection and Training

  • Software Selection: Choose the appropriate CAD software that supports MBD and MBPD, such as PTC Creo.
  • Training: Invest in extensive training sessions to keep your team up with the new tools.

Best Practice: Ensure ongoing training to keep the team updated on the latest features and best practices.

Phase 3: Data Migration and Standardization

  • Data Conversion: Transition from 2D drawings to 3D models, ensuring all metadata is accurately captured.
  • Standardization: Implement standards for model creation, metadata input, and data storage.

Best Practice: Utilize data validation tools to ensure accuracy during the migration process.

Phase 4: Workflow Integration and Optimization

  • Workflow Design: Create new workflows integrating MBD and MBPD into existing operations.
  • Process Optimization: Continuously monitor and adapt processes for maximum efficiency and quality.

Best Practice: Regularly review the workflow to identify bottlenecks and areas for improvement.

Phase 5: Review and Scale

  • Performance Metrics: Evaluate the pilot project’s success through Key Performance Indicators (KPIs).
  • Scaling: Once the pilot proves successful, scale the methodologies across different departments or projects.

Best Practice: Establish a feedback loop for continuous improvement.

 Last but not least:

Customer Benefits: What MBD and MBPD Can Do For Your Company

You may be wondering, “That’s great for big corporations, but what’s in it for me?” The answer is plenty. How embracing MBD and MBPD can benefit you and your valued customer directly.

  • Faster Time-to-Market

Time is money, and nowhere is this more apparent than in product development. With MBD and MBPD, design, testing, and revisions are expedited, bringing your product to market much faster than traditional methods.

  • Reduced Costs

These methodologies can significantly lower production costs by eliminating the need for physical prototypes and reducing manufacturing process errors. This saving is often passed on to you, making your operations more cost-effective.

  • Improved Quality

3D models provide an unprecedented level of detail and accuracy. This minimizes errors and results in a superior end product. When quality improves, customer satisfaction naturally follows.

  • Enhanced Collaboration

Whether you’re working with in-house teams or external partners, MBD and MBPD facilitate more accessible and more effective collaboration. This means faster decision-making and problem-solving, directly impacting your project’s success.

  • Greater Innovation

The data-centric approach of MBD and MBPD enables real-time analytics and simulations. This frees up resources and creative energy for innovation, allowing you to develop products that are not just new but also groundbreaking.

  • Scalability

Once the methodologies are in place, scaling your operations becomes more straightforward. Whether you are planning to extend your product line or expand into new markets, MBD and MBPD offer the flexibility you need


The revolution brought about by MBD and MBPD is more than just a trend; it is a fundamental shift in how products are designed, developed, and manufactured. The success stories of Boeing, Tesla, General Electric, Apple, and ABB Robotics testify to the incredible potential of these methodologies.

Take the first step in transforming your product lifecycle with Convergence Consulting. We offer unparalleled expertise, tailored solutions, and unwavering support to help you realize the benefits of MBD and MBPD.

Adopting Model-Based Definition and Model-Based Product Development is a powerful strategy for any company aiming to improve efficiency, quality, and innovation. By following these steps and best practices, and with the expertise offered by Convergence Consulting, you’ll be well-equipped to make this transformative shift in your engineering and manufacturing processes.

At Convergence Consulting, we don’t just offer services; we offer solutions designed to address your specific needs and challenges. By helping you implement MBD and MBPD, we’re enhancing our portfolio and elevating your entire operation to a new standard of excellence.

We offer expert guidance at every stage of your MBD and MBPD implementation journey. Our team provides tailored solutions that meet your unique needs, from initial assessment and software selection to training, data migration, and process optimization.

By partnering with us, you can minimize risks and maximize the return on your investment in MBD and MBPD, ensuring a seamless transition and long-term success.

For more information, visit our website or contact us at Convergence Consulting.

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