Product Innovation Strategy


In the rapidly evolving world of manufacturing, staying ahead of the curve often means having an effective product innovation strategy. For industries such as tissue converting, packaging, and folding equipment, where precision, hygiene, and efficiency are paramount, innovating can make the difference between thriving and just surviving.

But what is a product innovation strategy? And how can companies in these sectors effectively leverage it?

Definition: Product Innovation Strategy

A Product Innovation Strategy is a forward-thinking plan that focuses on developing and introducing new products, improvements in existing products, or introducing unique features or technologies that can provide a competitive advantage in the marketplace. This strategy is not just about invention but is equally about bringing the product to the market and ensuring it meets consumer or industry needs.

For companies in the tissue converting, packaging, and folding equipment industry, this could involve:

Introducing new technologies: this could mean integrating AI and machine learning for better efficiency and predictive maintenance.

Design enhancements: For example, creating machinery that’s more ergonomic, user-friendly, or compact.

Material innovations: Using more sustainable, durable, or hygienic materials.

Process improvements: Such as speeding up production rates or reducing waste.

Examples of Product Innovation in Tissue Converting, Packaging, and Folding Equipment

Smart Machinery: With the advent of Industry 4.0, machinery can now be equipped with sensors that can predict when parts might fail, reducing downtime. This means continuous operations without unscheduled stops for tissue-converting equipment, ensuring higher productivity.

Sustainable Packaging: As the world moves towards eco-friendly solutions, companies that can provide packaging solutions with reduced carbon footprints, biodegradable materials, or recyclable components stand out. For instance, replacing plastic packaging components with compostable alternatives can be a game-changer.

Modular Equipment Design: In a world where customization is key, having modular machinery allows manufacturers to easily adapt to different tissue sizes, packaging formats, or folding techniques without investing in entirely new equipment.

Enhanced User Interface: Introducing touchscreen panels, user-friendly software, or virtual reality-assisted training can simplify machine operation, reducing errors and enhancing efficiency.

The Importance of Product Innovation in This Industry

Tissue converting, packaging, and folding equipment are not just about producing consumer goods but about ensuring these goods are presented in the best, most efficient, and safest manner possible. As consumer demands change and as environmental concerns come to the forefront, companies that don’t innovate risk being left behind.

For instance, a tissue company that doesn’t consider the sustainability of its packaging might find itself losing market share to a competitor that does. Similarly, equipment that doesn’t evolve to cater to the latest production methodologies or hygiene standards might soon find itself obsolete.

Product Innovation Strategy Across Industries: Spotlight on Biomedical Equipment and Packaging Automation


The significance of a product innovation strategy is not exclusive to any single industry. In today’s competitive global market, every sector, from agriculture to aerospace, can benefit from adopting such strategies. In this article we will focus in two industries,  in particular, biomedical equipment and packaging automation, are ripe for innovation and can greatly benefit from a robust strategy.

Biomedical Equipment

Biomedical equipment forms the backbone of modern healthcare. These tools, ranging from simple diagnostic devices to complex therapeutic machinery, have revolutionized patient care. As medical science progresses, so must the tools that aid in its delivery.

How Can Product Innovation Strategy Benefit This Industry?

Personalized Treatment: With the advent of personalized medicine, biomedical equipment can be tailored to cater to individual patient needs, whether it’s for diagnosis, monitoring, or treatment.

Integration with Modern Tech: Combining AI and machine learning can make devices smarter. For instance, an ECG machine that uses AI to detect anomalies can provide faster and more accurate diagnoses.

Wearable Devices: Innovations in wearables, such as smart patches or implants, can provide real-time health monitoring, alerting patients and healthcare providers to potential issues before they become critical.

Sustainability: Biodegradable implants or devices made from sustainable materials can reduce medical waste.

Telemedicine: Equipment designed for remote patient monitoring and diagnosis can revolutionize healthcare, especially in hard-to-reach regions.

Packaging Automation

Packaging automation is essential to modern manufacturing, ensuring products reach consumers in the best possible condition. As consumer demands change and environmental concerns gain prominence, there’s a need for innovative solutions.

How Can Product Innovation Strategy Benefit This Industry?

Eco-friendly Materials: Using sustainable materials can reduce environmental impact and meet the increasing consumer demand for green products.

Smart Packaging: Incorporating sensors or IoT devices into packaging can provide real-time data on product condition and location or even detect tampering.

Flexible Systems: Modular packaging systems that can be adapted for different products, sizes, or materials can increase efficiency and reduce costs.

Improved User Experience: Packaging that is easier to open, reuse, or recycle can enhance the consumer experience.

Robotic Integration: Advanced robots can handle complex packaging tasks, increase speed, and reduce errors.

The Overarching Importance of Product Innovation Strategy

A product innovation strategy is essential for:

  • Staying competitive in a global market.
  • Meeting changing consumer demands.
  • Addressing environmental and ethical concerns.
  • Leveraging the latest technologies to improve efficiency, safety, and user experience.


A product innovation strategy is not a mere luxury but a necessity in today’s fast-paced manufacturing world. For industries like tissue converting, packaging, and folding equipment, biomedical equipment and packaging automation it can mean the difference between meeting modern consumer demands or becoming outdated.

Their growth and evolution are contingent on adopting effective product innovation strategies. 

By focusing on user needs, integrating modern technologies, and considering the broader societal and environmental impact, businesses in these sectors can not only thrive but also drive meaningful change.

In conclusion, by integrating smart technologies, focusing on sustainability, and always keeping the end-user in mind, companies can ensure they stay ahead of the curve.

Roberto Pasceri and his team at Convergence Consulting, based in the historic city of Bologna, understand the nuances of the industry and the importance of a robust product innovation strategy. They are dedicated to helping companies navigate the complex landscape of product design and development, ensuring not just relevance but excellence.

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